ELASTA REBRAND

Elasta Enviro Hairlines is an import and distribution business dealing with hairdressing products, supplying the hairdressing and beauty industry for over 30 years. Studying at Billy Blue College of Design, I was presented with a project brief to offer a rebrand to this business. Finalisation of the rebrand would see a brand new logo and a comprehensive Style Guide for reference.

VIEW BRAND STYLE GUIDE

THUMBNAILS AND REBRAND DEVELOPMENT CONCEPTS

CONCEPT 1

CONCEPT 2

FINAL DESIGN

DESIGN REFINED AND TYPOGRAPHY ADDED WITH REFERENCE TO FEEDBACK.

The final logomark is appropriate for THE CLIENT AS it uses hairline-style sans serif TYPE which is chic and modern.

The beige/taupe colour palette draws on current beauty industry trends along with the minimalist design of the logomarK.

THE luscious leaf suggests hair nourishment and moisture while also connecting to the brand’s ethos to use sustainably-sourced products and their consciousness of their environmental impact.

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